.Some of the items in Google’s advanced SEO latest shift regarding mobile-first indexing and using true customer metrics to evaluate websites have had a notable impact and will continue to do so as we move forward.
Prioritize Your Mobile Site for Mobile-First Indexing
Ideally, since it started some time ago, you’ve kept up with Google’s transition to mobile-first indexing. Hopefully, you also steer clear of the many misunderstandings about what mobile-first indexing implies and how that will impact ranking.
Understand this: you don’t need a perfect mobile site when it comes to mobile-first indexing to assert your place as the top-ranking site (or SERP). And you definitely shouldn’t forget SEO on your desktop page because there’s mobile-first indexing.
Advanced SEO requirements
Mobile-first indexing
This implies that if you have a desktop and a portable variant of your platform, the portable edition will be mapped to your desktop edition and ranked selectively.
Build a responsive site
If you know that your audience is using a phone, time to follow them!
Do not use interstitials that are intrusive
Just don’t do that. They aren’t user-friendly, and even if Google still doesn’t crack down hard on them, that shift may arrive quickly.
Create content which is mobile friendly
This means removing any formats that have difficulty running on mobile devices. Therefore, maintaining all the material from your desktop page that helps to classify its smaller portable pages may be aesthetically nicer, but they are often not ranked as well).
Optimize for Speed
Yes, 2018 was the year when website speed formally became a rating factor. But also, how did this impact the advanced SEO sector in reality? ⠀
The results indicated that website speed does not really affect rankings at all for now— but the level of optimization does. Using the latest PageSpeed Insights tools, you can test your page speed and database optimization.
Leverage Google’s CrUX report
One of the most significant modifications we saw in 2018 is the Switch Real User Measurements (RUMs) relying on CrUX data. Although it still does not play a major role in SERPs, don’t be amazed to see Google leaning more strongly on this “domain information” rather than “lab data.”
What leaves this information difficult for advanced SEO experts is that if we see the sector shifting to RUMs. Moreover, it is almost difficult to use local tests to discover this information, making optimizing it difficult. However, the excellent news seems to be that the CrUX report is open to the public. Where you can discover all the necessary information: type of devices and connection type, the loading time of this or that page, etc. All you need is a Google Cloud Platform application that provides you with links to the public application section of CrUX.
Get more space from SERP for advanced SEO
Over the years, Google’s front website has experienced so many facelifts, so who understands what the future offers for SERP features such as local bags, advertisements, information boards, response boards, etc. The first and only thing we can do is to constantly change the organic search results.
Land Featured Snippets
You understand there have been listed snippets for quite some time, but they have not diminished in importance. Featured snippets are still showcased above the results of the search (and, regrettably, they are still difficult to obtain and even more difficult to maintain in the long run).
While positioning zero is not a guaranteed ticket, it seems to operate well for distinct definitions.
Use Schema for advanced SEO
While schema markup will not give you a listed snippet, one (or more) characteristics of SERP can be obtained.
Here, in addition to the real schema execution, go to Google and experiment with the queries for which you would like to rank.
Update Your Google My Business Listing
Google adds fresh characteristics like its Google My Business (GMB) in pursuit of local search development. GMB messages are heavily correlated with local pack classification variables, according to a study. Some of the primary GMB rating variables are components such as Google Posts, pictures, Google Q&A, and feedback.
Use Google Posts
I’m confident you’re posting on Twitter and Facebook. Do the same for posts from Google. Remember to initiate discussions with active calls to intervention. Add your own questions & answers to Google Q&A. This section contains branded content that is related to your business.
Upload & update images in your GMB listing on a regular basis. And please note, you can attach video clips now! Fill in all classes with fresh classifications as your GMB listing is continuously being modified. You might be surprised to learn of a number of empty fields if you have not examined your account for a while.
Leverage Reviews
Reviews have always been an important factor for business reputation and relevance, and that isn’t changing anytime soon. Ask every customer to write a review mentioning a specific service or product they liked and always reply to them.
Build your brand
Brand credibility counts in the ranking method, as per the Google Search Quality Guidelines. So yes, connections are still essential, but now search engines also measure unconnected brand references and feelings as ranking variables. In a variety of respects (some of which are more intrinsic than others) you can create product credibility. That is mention your brand publicly whenever an occasion occurs. React to your customers when they discuss social media straight with your brand. Use personal hearing to discover your brand’s references and resolve both recognition and complaint. Find talk of your competitors and see if your strategies can be reverse engineered and stolen for yourself.
Employ Link Building
Link building brings forward a strategic initiative to increase backlinks to your website to increase organic traffic and boost search rankings. Like the term brand equity, link building brings about another interesting term referred to as link equity.
This, in turn, resulted in a new SEO term referred to as “position zero”. And now if you search for the term “position zero” you will get at least get 1 million search results for this key phrase.