Creating New Business Opportunities
Creating New Business Opportunities Online CPD Programme
2 formal CPD hours, Course Fee £29
Study that Fits your Schedule
Introduction
Outlined by W. Chan Kim and Renée Mauborgne, this strategy emphasises creating new market spaces instead of existing ones. When discussing the market universe, both Kim and Mauborgne focus on the creation of a new market space. In doing so, this creates an uncontested space, making competition concerns irrelevant.
The market is broken down into both Red Oceans and Blue Oceans. Red Oceans refers to the known market spaces. Within these spaces there are already existing boundaries. Boundaries can cause the market to become crowded, and significantly lower opportunities. The Blue Ocean theory on the other hand, focuses on creating your own space and setting your own rules.
This CPD course focuses on the benefits of creating your own space and eliminating your business boundaries. Once completed, this course will enable you to implement your own Blue Ocean Strategy, and navigate your own personal market space. Exploring the market, identifying your unique selling points and creating demand increases your profitability. After successfully completing this CPD, you will have the skills required to broaden your possibilities and leave Red Oceans behind.
CPD Hours
There is no limit when it comes to professional growth, regardless on if you are just starting your career journey, or if you own your business. Keeping on top of your professional development is arguably the best opportunity for progression. It can increase your employability, earning potential and even heighten the success of a business. This CPD in Creating New Business Opportunities delivers innovative ideas to refresh your mindset. Furthermore, for anyone looking to submit an application for professional memberships, CPD hours are a standard requirement.
In order to avoid disruption to your existing work schedule, the College of Contract Management host our lectures on the weekend. This stands for both long term courses and our shorter CPD courses. Once you are enrolled you will be granted access to our student portal, Moodle. From here you will be able to access all course recordings and live lectures. For this course you will be required to complete both guided and independent study. Once you have completed the CPD hours, you will be awarded a certificate of completion.
Successful Outcomes
Finally, by the end of this course, you will:
- Correctly identify Red Ocean Markets
- Understand the benefits of Blue Ocean Markets
- Create your own personal market space
- Identify your unique selling points
- Eliminate competition for your product
- Set your own rules for your own business market space
- Create demand for your project
- Increase your profitability